Dec 13, 2019
Siloam Mission has turned a large expense into a social enterprise opportunity.
Charles Enns is the Building Futures program manager at Siloam Mission in Winnipeg, Manitoba. Part of his duties involve managing a small commercial grade laundry social enterprise that is currently serving the internal needs of the Siloam...
Sep 19, 2019
Marketing sometimes gets a bad reputation. It can be seen as a necessary evil of being in business. A dirty part of earning revenue.
But it doesn’t have to be.
Marketing is just the practice of being clear about the value you can offer to potential customers, and presenting it to them in a way that matches...
Jun 11, 2019
If you don’t have a clear business model you can’t grow or market effectively. That is why you must know the 4 key elements of a business model:
- What you do
- What you sell
- Who you sell to
- How you get paid
By being able to clearly define these four elements, you will be able to tell if an opportunity will strengthen...
May 23, 2019
Ian Rountree is the project manager in charge of Buy Social Praries. Buy Social Praries is a project of LITE, and is a part of the wider network in Buy Social Canada.
Ian and I talk about the importance of explaining what your social enterprise is about, and how to tailor that message to specific audiences. We also talk...
May 17, 2019
How do you communicate as a social enterprise?
There are three styles of communication that we explore in this episode of the Strategy Made Simple podcast.
- Informational - sharing information
- Transactional - requesting action
- Interactional - building relationships
The mix of styles that you use in communicating with...